Logo-Development
Identity
Busines-Card
Gel-Packaging
Gel-Packaging-2
Product-Mock
Packaging-Mock
Print
Story-Board-A
Story-Board-B
“The only way to defend one’s ideas and principles is to make them known.” – Wilfried Laurier. DEFEND Paris is fashion with a cause, imagined by a team of French designers and Brahim Zaibat.
xeverfree was the one behind the collaboration with Defend Paris to help the brand expand to the cosmetic realm. He worked with Defend Paris to set the tone and the message for the line, and at the same time, worked with manufacturers from Korea to fine-tuned the product images and packaging.
xeverfree was also responsible for the concept and art direction of the Defend Paris video production that was shot in Korea featuring one of the most sought-after celebrities – G Dragon.